A restaurant menu is a vital part of advertising, as it displays what the restaurant specializes in and how they present themselves to the customer. Creating something unique or unusual will make the restaurant stand out – or offering authentic cuisine will give diners a great experience too while fusion menus can bring in new customers too.
Try to Stand Out from Competitors.
While tried and tested methods usually work best, do some research and find out what customers really need through feedback forms or customer service reviews. If the restaurant is located in a busy area, try to create a menu with dishes that will stand out by being true to the traditional cuisine or completely unique. Avoid overloading the menu with too many items and too many cuisines as this can overwhelm the customers at times.
Refine The Menu When Necessary.
Always be aware of what dishes are very popular with the customers and try to maintain that satisfactory standard. It is common for even some of the best restaurants to get too set in their ways and either avoid stepping out of their comfort zone or neglecting quality. For example, authentic French food in Hong Kong is hard to find, among the fusion restaurants with menus created to suit customer needs. At the same time fusion cuisine has become quite successful. Restaurants can choose to get swept up with the trends and still be a hit or still stay true to their roots but maintain their quality consistently.
Know What Does Not Work.
Knowing what the restaurant is best at is important. Not only will it help decided what to keep on the menu – but unnecessary expenses be can be avoided when not spent on extra ingredients or preparation techniques. For example, with authentic French cuisine – having classic items such as onion soup, bisque, french entrecote HK or steak frites can be a rare treat for those who want an authentic experience. But sometimes items like escargot might not be as popular with some diners. Another interesting approach would be experimenting with new and old dishes or turning potential menu items as specials and getting customer feedback too.
Have Signature Dishes and Specials.
Any restaurant no matter how small or popular will have a few signature dishes. As mentioned earlier – maintaining high standards is very important regardless of how long the restaurant has been in business. Having weekly or monthly specials will definitely appeal to customers and keep the business fresh and relevant – this way the restaurant’s identity can maintained while branching out too.